Fluidtime Data Services GmbH
Neubaugasse 12-14/25
A-1070 Vienna, Austria
T + 43 (0)1 5860 180
office(at)fluidtime.com
Fluidtime Symposium 2018
MaaS meets City – When seamless travel becomes reality.
International transport mobility experts, especially from the urban environment, met in Vienna on June 7 and 8, 2018 to present their best practice examples for MaaS in cities and regions.
Photos © Thomas Unterberger / www.superberg.at
Speaker of the Fluidtime Symposium 2018
Session 1: A city’s daily agenda – obstacles, aims and food for thought
For the public sector, the responsibilities and tasks related to mobility, such as providing good access to an affordable public transport network and reducing urban traffic, are many and varied. Road development and the management of parking spaces – cars are still the preferred means of transportation in the city – are also among the tasks. At the same time, cities need to protect the environment and save money. How much does inefficient mobility cost a city? What does it take to change the mobility behavior of residents? What incentives would bring more transportation services to a city? And what have cities done so far – could the situation be any worse?
Session 2: Cities as part of the MaaS ecosystem
Within the MaaS ecosystem, cities are more than just the place to implement MaaS projects. They must take on a proactive role and create the conditions for MaaS initiatives to develop optimally. They should serve as a guide, provide orientation through guidelines, subsidize projects as an investor and serve as a role model to inspire followers. Do cities have to play an active role or is it enough to let the free market develop? What are the biggest successes, challenges and threats?
Best practice projects and their impact on cities
Mobility service providers are working intensively on the development of MaaS solutions that can significantly change urban mobility. They are still at an early stage of this process – usually without much experience and with only a few comparative results. In this block, selected best-practice projects will be presented, their milestones highlighted and insights into their solution-finding processes, business models and implementation structures provided. The effects on cities (social conclusions, cost savings, changes in quality of life, etc.) are also taken into account.
Translated with DeepL.com (free version)
Session 4: How cities profit from being a MaaS incubato
A MaaS ecosystem benefits from a variety of mobility solutions. Every solution starts with an idea – for example, the desire to change the way people travel or to offer a specific group of people an additional service. However, an idea is not enough for a roll-out: Startups and organizations need to define use cases, find cooperation partners, create reliable business models and develop front-end solutions. But where do they start? Incubators offer technical and financial support. What does it take to become a MaaS incubator? What do new companies need to develop a MaaS pilot project from scratch? How can cities promote MaaS solutions? What can we learn from successful startup hubs?
Workshops
Friday, 8. June 2018
Alistair Kirkbride
Executive Director | Carplus
Co-mobility as an enabler for MaaS
Carsharing and bikesharing combine travel for MaaS users. The flexibility and independence of co-mobility services complement public transportation to facilitate the MaaS-enabled mobility lifestyle; they are the oil that keeps MaaS engines running. So what does the ideal co-mobility in MaaS look like? In other words, what mix of services would provide a mobility lifestyle that is more compelling than private car use? What are the benefits of co-mobility services that make them more attractive in MaaS than private car use? Who uses co-mobility services – and who does not? What impact does this have on the potential market reach of MaaS and why is this important? The workshop will cover three main points – (1) ideal mix of services and how to determine this, (2) benefits to users and (3) market reach.
Christoph Kirchberger
bedarfsverkehr.at
Demand responsive transport – why we need to understand the local mobility behaviour and how self organisation can be a key
Since the word demand is already part of the name of this mode of transportation, we need to gain a better understanding of the mobility needs and barriers of potential users in order to design the right kind of service. In the workshop, we will briefly discuss key elements of demand responsive transportation and its variety of forms. In detail, we will try to highlight opportunities, challenges and limitations of self-organized forms of on-demand transport and how they can ensure identification with the service and its use.
Søren Sørensen
Consultant | SFMCON Denmark
How a MaaS ecosystem is dependent on right governance
From the user’s point of view, MaaS is obvious: in an app, users can get a complete picture of the available mobility options, select a route and make a purchase. These decisions correspond to actual needs. Behind the curtain, it’s more complicated, especially when it comes to governance. Every mobility service provider, whether public or private, protects its sales channels and wants to “own” its customers. Can they also feel comfortable sharing distribution channels? Cities traditionally define shared mobility as public transport that is tightly controlled and subsidized. How can cities best rethink public transportation – involve private service providers and enable MaaS ecosystems? Monopolies or an open marketplace? Private mobility providers need to run a viable business to survive. How can cities leverage smart governance and create attractive infrastructure and licensing conditions?
More links
Find out more about the topics and speakers of the Fluidtime Symposium from previous and upcoming years here.