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Fluidtime Symposium 2019
MaaS – Political agenda or business case?
The Fluidtime Symposium brings together MaaS experts from all over the world – passionate people who are driving the change towards better smart mobility in their cities and regions. We are aimed at mobility service providers, transport companies, app developers in the MaaS environment, cities and regions, transport associations, representatives of research institutions and universities.
A varied program with presentations by selected MaaS experts, panel discussions, fireside chats and workshops was offered to the participants. Guests from more than 19 countries took part this year to exchange ideas with international participants from the fields of MaaS, traffic and transportation management and urban mobility in an intimate setting at eye level.
Speaker of the Fluidtime Symposium 2019
Session 1: What customers want, what customers get from MaaS
Cities and regions are increasingly opening up the mobility market to new transport services, which means that there are constantly new private MaaS providers with viable business models. At the same time, citizens and mobility customers have a wide range of different mobility needs and lifestyles. How do new MaaS services enter the public agenda? What incentives or benefits need to be offered to residents to encourage them to leave their cars behind? And what do travelers expect from MaaS – will the existing MaaS offering be enough to change their mobility behavior? How do we attract users in the long term?
Susanna Hauptmann
Policy Officer – International Relations and Governmental Liaison | Kapsch TrafficCom AG
Sampo Hietanen
Founder and Managing Director | MaaS Global
Arnd Bätzner
Member of the Board of Directors | Mobility Cooperative Switzerland
Session 2: Public, private, social or a mix of everything – What role do MaaS providers play?
MaaS is reshuffling the rules: mobility is being reinterpreted, boundaries are becoming increasingly blurred and mixed forms of mobility are emerging. The same applies to MaaS providers, whose role is somewhere between private, social, public and profit-oriented. Who can be a MaaS provider and who can’t? Are there rules to play by in the MaaS ecosystem and who determines them? Does MaaS change depending on the type of provider?
Saara Reinimäki
Senior specialist | Finnish Ministry of Transport and Communications
Session 3: Establishing and maintaining transport services in cities
Mobility service providers offer travelers the opportunity to use new means of transport such as e-scooters, but also familiar ones such as public transport in a different or combined way. However, the expansion strategy of new providers does not always match the agenda of cities and regions. Initial conflicts of interest confirm that both sides are pursuing different goals and are thus blocking the expansion of urban mobility. Well thought-out mobility services are needed to improve urban mobility. But where do they start? How can both sides be satisfied? Do all mobility service providers even want to be part of MaaS?
Martin Blum
Cycling Officer and Managing Director | Mobility Agency Vienna
David Lainé
Corporate Solution Manager MaaS | Transdev
Max Nageler
Country Manager Austria | TIER Mobility
Session 4: How cities and regions find or fight for balance in the MaaS world
Cities and regions are the arena of mobility. At the same time, however, they are also the playmakers or referees who are supposed to facilitate fair competition. As soon as it comes to their own services, however, the balance begins to falter. How do you create fair conditions for all market participants? Can cities and regions help others to bring new services to the market while strengthening their own position as providers? How is it possible to combine the political agenda with a business case?
Freitag, 17. Mai 2019
Workshop with MaaS experts
The aim of the workshop day was to give the participants a uniform picture of how MaaS can work in a city or region. This requires users, an ecosystem and a method to earn money with MaaS in the long term. Accompanied by selected experts, the participants worked in small groups throughout the day to develop concepts, which were then presented, evaluated by the experts and subsequently discussed.
Hans Arby
CEO | UbiGo
Benno Bartels
CEO | insertEFFECT
Piia Karjalainen
Senior Manager Mobility as a Service | ERTICO – ITS Europe
Sampo Hietanen
Founder and Managing Director | MaaS Global
François-Joseph Van Audenhove
Partner | Arthur D. Little Strategy Consulting
Volker Amann
Founder and Managing Director | AVIMO Consulting
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